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Qualcomm a Leading developer and Market Leader in advanced wireless Technologies and data Solutions,today unveiled the Demonstration of the MediaFLO Technology over the air to an in-vehicle entertainment system.The Demonstration shows the MediaFLO’s exciting and unique delivery methods that can be enabled in any scenario with its high Flexiblity.

The in-Vehicle Demo was held with a sport-utility vehicle outfitted
with two rear headrest television screens with VGA resolution.The MediaFLO receiver,integerated in the rear center console,will receive live streaming television broadcasts on the MediaFLO platformat QVGA resolution.The Center Console Controller allows the user to launch the electronic channel guide,change channels and access optional features of the MediaFLO system.

“This proof-of-concept demonstration further illustrates the business potential of the MediaFLO platform and the diverse range of inventive mobile broadcast solutions that can be supported. MediaFLO was purpose-built for mobility and speed, making it an ideal platform upon which to build a cost-effective in-vehicle solution that can deployed on a mass-market scale,” said Neville Meijers, senior vice president and general manager of Qualcomm MediaFLO Technologies

MediaFLO Technology wont Compromise itself like Satellite Transmission ,thus the VideoQuality and Signal Strenght will be very Strong even in crowded Metro.mediaFLO enables a rich mobile multimedia experience
comprimising high-quality video,audio and data interactive services.Since the MediaFLO platform employs a dedicated mobile broadcast network,it does not require direct line-of-sight,unlike satellite based TV transmission.

MediaFLO is a mobile broadcast platform for the delivery of high-quality entertainment and information, including streaming video and audio, Clipcasting™ media, IP datacasting and interactive services. FLO™ is an open, globally recognized air interface technology standardized by the Telecommunications Industry Association (TIA) and recommended by ITU-R for the broadcasting of multimedia and data applications. Invented for mobility, MediaFLO is designed to increase capacity and coverage, as well as reduce costs for multimedia content delivery to mobile devices. More information about MediaFLO is available at www.mediaflo.com.