Mobile Game Industry Focus on Social Networking Sites

March 16th, 2008 | by rajesh |

New Delivery Platform From the Mobile Manufacturing Giant Nokia and the boom in the Social Networking Site,has made the Mobile Publishers and the Developers to Focus on Social Networking Sites.

Last Year,the Mobile Gaming Market had Suffled by some Margin than the Expectations which is due to the lack of interest by many Telecom Operators interest in Investing in Mobile Games.
Now they are Looking to take-off in a top gear with these Social Networking Sites,and aiming at Market the Games on those Sites.

Tower Bloxx a mobile Game Published by the Game Publisher Digital Chocolate on several Networking and gaming sites on the Internet.The Game was Installed more than 400,000 times in just four months on facebook.

“The take-up has been better than any of our expectations,” said Ilkka Paananen, head of game development at Digital Chocolate. “This year we will support all our key products with similar kind of marketing.”

Media Research Firm M: Metrics said the Number of People who bought Mobile Games in US and Europe last year was almost unchanged from a year ago,with pre-loaded games growing in Popularity.

“The mobile games segment has been stuck in a rut for a long time now, with less than 5 percent of subscribers actually buying and playing games,” said Informa analyst Daniel Winterbottom.

Informa expects revenues from mobile games to grow 23 percent this year to $4 billion, helped by Nokia’s N-Gage gaming service which is set to reach market in coming weeks.

N-Gage service will be downloaded on Nokia’s multimedia phones, with access to trial versions of many games.

All major cellphone game publishers — including Electronic Arts Inc, Gameloft and Glu Mobile — have signed up for the Nokia platform.

One of the key challenges of mobile game publishers is the vast number of cellphone models — the world’s five largest cellphone makers alone bring to market several hundred new models each year.

Making different versions of games for a wide-array of phones, which all have different software, can make up to half of game publishers costs.

Nokia’s N-Gage will allow developers to offer a single version of a game to more than 10 million phones.

The number is set to multiply in the second quarter, and also licensees of Nokia’s S60 software platform, Samsung Electronics and LG Electronics, could use it in the future.

Popularity: 35%

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  1. 4 Responses to “Mobile Game Industry Focus on Social Networking Sites”

  2. By Callie on Mar 31, 2008 | Reply

    This is great because Micazook has developed the perfect solution to social networking. With current trend of new members i-Citizen is projected to have over 1 Million users in just the first two months in April 2008. You can view the application from here http://wap.icitizencommunity.com

  3. By Smackall on Apr 7, 2008 | Reply

    is this new social network made for mobile?

  4. By Callie on Apr 14, 2008 | Reply

    Yes its both for mobiles and PC. Although the PC version is not released yet. But the mobile version was released at the end of march 2008. The wap site has the current handset list that you can download.

  5. By codetiger on Apr 14, 2008 | Reply

    oh ok, thanks for the cool information…

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